Effective Date: May 14, 2026 | Last Updated: May 14, 2026
1. Introduction
ITide Labs LLC (“ITide Labs,” “we,” “us,” or “our”) operates the website located at www.itidelabs.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site or place an order with us. By using the Site, you agree to the practices described in this Privacy Policy.
2. Information We Collect
Information You Provide Directly: Name, email address, phone number, billing/shipping address, payment information (processed by a third-party — we do not store full card numbers), communications you send us, and proof of age or professional credentials when requested.
Information Collected Automatically: IP address, browser type, operating system, device identifiers, pages visited, time on site, referring URL, clickstream data, and cookie/session identifiers.
Information from Third Parties: Order fulfillment and shipping data from logistics providers, fraud prevention signals from payment processors, and analytics data from tools like Google Analytics.
3. How We Use Your Information
We use the information we collect to: process, fulfill, and communicate about your orders; verify your eligibility to purchase (21+ age requirement); respond to customer service inquiries; send transactional emails (order confirmation, shipping updates); send marketing communications if you have opted in; detect and prevent fraud; comply with legal obligations; and improve Site functionality and user experience.
4. How We Share Your Information
We do not sell your personal information. We share information only with: Service Providers (payment processors, shipping carriers, email providers, analytics platforms) who are contractually required to protect your data; in response to Legal Compliance requirements such as court orders or government requests; in connection with Business Transfers such as acquisitions or mergers (with advance notice); and With Your Consent for any other purpose.
5. Payment Processing
All payment transactions are processed through our third-party payment processor. We do not store, transmit, or have access to your full payment card details. Your payment information is subject to the privacy policy of the applicable payment processor.
6. Marketing Communications
Email: If you have opted in, we may send promotional content, product updates, and lab research news. Every marketing email contains an unsubscribe link. You may also opt out by emailing hello@itidelabs.com with “Unsubscribe” in the subject line.
SMS: If you have opted into our SMS program, you may receive text messages about orders, promotions, and updates. Reply STOP at any time to opt out. Message and data rates may apply.
7. Cookies and Tracking Technologies
We use cookies and similar technologies for site functionality (session, cart, security), analytics (understanding how visitors use the Site), and marketing (enabling retargeting). You can control cookies through your browser settings, though disabling certain cookies may affect Site functionality. We also use Google Analytics and may use advertising pixels for retargeting campaigns.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes in this Policy, including maintaining your account, processing returns, and complying with legal and tax obligations. When no longer needed, we securely delete or anonymize it.
9. Data Security
We implement commercially reasonable technical and organizational measures to protect your information. However, no internet transmission is completely secure. If you believe your account has been compromised, contact us immediately at hello@itidelabs.com.
10. Your Privacy Rights
Depending on your location, you may have the right to: access the personal information we hold about you; request correction of inaccurate data; request deletion of your information (subject to legal retention requirements); opt out of marketing communications; and receive your data in a portable format. To exercise any of these rights, email hello@itidelabs.com. We will respond within 30 days.
11. California Residents — CCPA Notice
California residents have additional rights under the CCPA, including the right to know what personal information we collect, the right to delete their data, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact hello@itidelabs.com. We will not discriminate against you for exercising your CCPA rights.
12. Children’s Privacy
Our Site is intended for individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under 21. If we become aware that we have collected data from someone under 21, we will delete that information promptly.
13. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on the Site. Continued use of the Site after changes constitutes acceptance of the updated Policy.
15. Contact Us
ITide Labs LLC
732 S 6th St #7057
Las Vegas, NV 89101
Email: hello@itidelabs.com
This Privacy Policy is governed by the laws of the State of Nevada. Disputes shall be resolved in Clark County, Nevada.